Fidelity
The best all-around brokerage. Zero-fee index funds, excellent research, and every account type.
Charles Schwab
Physical branches + online banking + brokerage. Best for people who want everything in one place.
Robinhood
Sleekest app, crypto trading included, 1% IRA match on transfers.
Webull
Advanced charting and technical analysis tools for free. Paper trading to practice.
Vanguard
The gold standard for index fund investing. Owned by its fund shareholders — lowest costs in the industry.
How to Choose an Online Brokerage
In 2026, all major online brokerages offer $0 stock and ETF commissions — so price alone isn't a differentiator. The real differences are in account types, investment selection, tools, and user experience. Here's what to consider when choosing.
What do you want to invest in?
If you want index funds and ETFs, any of these brokerages will work. If you want crypto, you'll need Robinhood or a separate crypto exchange. If you want access to mutual funds, skip Robinhood and Webull. If you want zero-expense-ratio index funds, Fidelity is the only option.
What account types do you need?
If you just need a taxable brokerage and an IRA, any platform works. But if you need a 401(k), HSA, 529, or trust account, your options narrow to Fidelity, Schwab, and Vanguard. Think about where you want to be in 5-10 years, not just today.
Do you value simplicity or power?
Robinhood has the best beginner experience — clean, simple, and mobile-first. Webull offers powerful charting for active traders. Fidelity and Schwab are feature-rich but can feel overwhelming at first. Vanguard is deliberately minimal because they want you to buy and hold, not day-trade.